commercials, cars, women

Has anyone else noticed over the past couple of years how motorcycle and car manufactures are all using simlar advertising themes in their television commercials: male approaches vehicle parked on the street, starts gazing at vehicle and thinks about how lucky the guy who owns vehicle is, then, to his surprise, an attractive female gets in and drives away with vehicle.

I think Harley started the trend, and Mercury and Suzuki (?) are currently using it.